CAMPAIGN — BELLWEATHER AGENCY

Vibrant 988 is a free suicide prevention network and hotline around the country. For this years NYC specific brand campaign they wanted to do something a little bit different: speak to the moments that are not high crisis points to support individuals before they get there. By focusing on messaging and imagery that’s hopeful and supportive (for any point you’re at in your mental health journey) we’ve softened what can be a slightly severe call to action. With a motion forward and simple, clean design system we created a campaign that walks with individuals, guiding them to the variety support 988 offers rather than shouting “We’re here if you need help!” into a void.