DESIGN APPLICATION— MOJO SUPERMARKET

Back in 2024 TikTok launch a beautiful new identity created by the agency DixonBaxi. The only problem? There wasn’t a clear direction or strategy within that system on how to map it to all of the social franchises that Mojo was creating basically daily for the brand. Our team was tasked with the creation of an updated and clear social playbook focusing on design application range as well voice and tone for the brand in this new era. What resulted was a 63 page guideline with carefully considered range, tone and design for any and every application need that may arise.