BRAND IDENTITY— INDEPENDENT

Braeden Weller has worked in and around coffee service for basically his whole life. Starting from his family’s restaurant and cafe, through coffee tech trainings and now his own traveling coffee service business started in 2024. Through his insane level technical ability and incredibly friendly and easy going disposition —Howdy, yall—his business has grown into one of the most well respected services in the North East.

This brand was born out of a wedding back in 2017, I said to B and his wife, “when y’all start your own business, I’ll do the brand for it.” Jump ahead to Howdy being born— Braeden wanted a look and feel that communicated, reliability, easy communication, and making a service that can be really vexing and complex for coffee shops and restaurants simple and relaxed.