BRAND & RESTAURANT DESIGN — INDEPENDENT

At the end of 2025 Josh Ellis called me and said, “Hey dude, we’re opening a wing spot.” As a long time collaborator with their other businesses, their group gave me the unique opportunity to create Drums & Flats brand from the ground up. We went through a traditional process of 3 directions, narrowed down overtime to where we are today. Throughout the work really keeping the focus on “visual flavor.”

What we created was a brand identity for the space that feels: homey, but contemporary, comfortable but cool, and most importantly welcoming. We turned drums and flats into the instant cozy-cool neighborhood spot for the best wings in the area and cold beer.